Netflix Disney prohibits advertising in entertainment TV network, aims to make it harder on the streaming giant as the company is preparing to launch its own streaming service Disney +. Disney-owned ESPN will still receive ads Netflix.
Of the total advertising budget of $ 1.8 billion last year, Netflix spent $ 99.2 million on TV ads, 13% of them will be part of a group of entertainment channel Disney.
Apparently, Disney is targeting Netflix in particular, as such a move will not affect the Amazon, Apple or Comcast, which all have their own streaming service. Then again, Disney + will not launch on Amazon Fire TV platform, so that things are not exactly peachy there either.
Disney + will launch in the US and Canada on November 12, offering Star Wars and Marvel content above Disney himself. Monthly charges will be $ 6.99, which is better than even against Netflix ‘most affordable non-HD Basic plan ($ 8.99).