A new report that details five hearables most favorable brands in the US market. Not surprisingly, Apple tops the charts with his AirPods, edging out competitors Bose, Samsung, Sony and Beats themselves.
Apple stand with 57% of preferences, followed by Bose with 37%, while Samsung claims third place with 33%. According to the authors, the main advantage of AirPods for consumer ease of use, portability and convenience. Lens Consumer Survey counterpoint brings into account the results of only 200 respondents though that may have a slightly higher margin of error.
Apple’s push to market wearable and hearable with the apple Watch and AirPods turned into a key component for the company as the previous report detailed the profitability of the two categories of products will soon exceed the combined revenues of the Mac and the iPad line.
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Overall wireless hearables actually managed to top 27 million units globally in Q2 2019 and the category is growing at a quarterly rate of 56%. Key area that is responsible for the growth is the United States, Europe and China.